Apple Music
Standalone Design Prototyping Tool
In my work with Apple Music’s Media Product Team, I designed a standalone design comping/prototype tool that enhanced the realism of motion and interactive content. This was a unique challenge that required both creative vision and technical knowledge to build something that would enhance user experience while supporting content creators in their workflow.
Overview
Collaborated with the Media Product Team to develop a standalone design comping/prototype tool that enhances the realism of motion and interactive content.
Challenge
Existing tools only supported static prototypes, lacking motion and interactivity.
Assumption-based solutions led to potential errors, wasting time and resources.
No efficient way to review artwork quickly on devices.
Solution
Equipped the team with a tool to review projects in a way that accurately mirrors a live user experience.
Developed adjustable, validated templates as a toolkit for displaying artwork on Apple TV, iPhone, and iPad within Keynote.
Designed templates to integrate with master art files, providing a realistic preview of cropping and display conditions.
Process
Research & Discovery
Identified gaps in the current workflow and pain points in prototype accuracy.
Competitive Analysis
Evaluated tools (Sketch, Figma, Adobe XD, Flinto, Proto.io) and presented findings to the Engineering Team.
Design & Development
Created dynamic templates and prototyping solutions for real-device testing.
Testing & Validation
Ensured accurate representation of user experiences across different devices.
Implementation & Iteration
Integrated feedback to refine templates and improve usability.
Tools
Design & Prototyping
Sketch, Figma, Adobe XD, Proto.io, Flinto
Presentation & Validation
Keynote
Learns
Navigated workplace privacy policies to find an authorized UX tool.
Gained hands-on experience with new tools like Figma, Proto.io, and Flinto.
Learned the importance of advocating for solutions beyond immediate team needs, ensuring alignment across departments.
Impact
Accelerated content creation time by 30%, allowing content producers to quickly visualize their ideas and iterate.
Increased the accuracy and quality of final designs presented to stakeholders.
This solution streamlined the review process, reduced errors, and enhanced design accuracy, ultimately improving efficiency and decision-making for the Media Product Team. 🚀
